Do you know what the best advice is for buying a digital camera? Apart from following your own common sense, the next best thing you can do is become informed. Read as much as you can about digital cameras, both pros and cons. Especially the cons.
Retailers have known for years, that consumers generally associate higher prices with quality, and lower prices with defective merchandise. They then price their products accordingly. While these pricing games do exist, there's good reason for the informed consumer that knows how the game is played, to use that knowledge to their advantage.
Technical specifications for digital cameras are easy to find, but need to be understood to be relevant. If you don't know what white balance, f-stop, ISO, or image sensor size mean, then their specifications are useless.
Price is never the only attribute to consider. Some knowledge of the product is essential. In the case of digital cameras, there is a ton characteristics you could evaluate. Fortunately, looking at all characteristics is not necessary.
Hands on experience has no substitute in the online world, and can only be truly tested by getting out to the different camera shops. Big box electronics stores can be great for this, as they often have lots of camera models available.
Try to go during the non busy times, as you'll have more of a chance to play with all the cameras. During school hours, your also more likely to get older more experienced sales staff to help guide you to the best decision.
FYI, ignore megapixel settings, as they're really a non issues these days. Unless your comparing cell phone cameras, in which case the more the better.
If you can't find any, then ask away. Most photography buffs are keen to share their knowledge on the subject. This can be one of the most unbiased sources of honest opinions you'll find.
While there are some other quirky / novelty waterproof cameras, (GoPro Digital HERO 3 Sports Wrist Camera and the Jazz Waterproof 3 In 1), none match the Olympus 790SW in terms of quality and durability.
Don't be afraid, to take those prices into a local camera store and see if they'll match or beat it. They've got more wiggle room with their pricing then they'll ever admit. Follow these steps, and in no time at all you'll be snapping future Pulitzer prize winning photos, at a better price than most.
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