According to the Department of Public Works note antiquated April 24 broadcast the first quarter of China's electrical devices data commerce displays, 1-February, the electronics commerce recognized a total earnings of 680 million yuan, down 96.3%. Among them, wireless telephone sales proceeded to down turn, for the hardest hit. According to statistics, China's wireless telephone commerce over the past couple of years have sustained a high development contrasted to the first quarter of this year, China's wireless telephone output dropped 3 per hundred, with the exclusion of Huawei, ZTE and other enterprises, the household emblem GSM wireless telephones enterprise deficiency nearly over the board.
With the spread of the global economic crisis, China's mobile phone manufacturing companies are not better than the day. With the issuance of 3G licenses, mobile Internet applications are increasingly becoming mainstream, many domestic brand mobile phone manufacturers have carried out to varying degrees, profit model, so when the 3G era, to explore a path of sustainable development.
Into the consolidation period of the cell phone market
Mobile telephone commerce has been following all types of localities of the capital, as the international financial worsening directed to slowdown in demand for new wireless telephones, the mobile telephone market is opposite the most grave dispute ever. According to statistics, in 2006, household wireless telephone output is 480,138,000, comprising a development of 2005 over the identical time span 58.2%; in 2007, household wireless telephone output development of 14.3% to 548,579,000. The year 2008 a total of 559.64 million wireless telephone output, an boost of 2.0 per hundred, an boost of decline.
Analysys International's research also shows this trend. In accordance with its "2008 China Mobile Terminal Market Data Monitoring Report" shows that the terminal market in 2008 quarter compared to the ring than the growth rate fell substantially in 2007. Ability to grow the overall market decline in the rapid growth of weak phase of market entry.
Analysys analyst trusts that the fiscal critical purpose changed the in the household economic procedure will slowly show in the first half of this year. In this state, the in the household portable handset market expansion end of the key elements is frail, will still carry on for some time.
Can ascertain in the next interval of time, the telecommunications market the new 3G market struggle and efforts to endorse the start of the very large elements, the complete scenery of market consolidation in addition can reach up to six months to a year's time, after a interval of quick expansion of new will come. In the 3G market, portable terminals sales, service will be unprecedented change.
3G smartphone war-induced
January 7, 2009, with China's 3G certificate issuance, the portable Internet as a business-led development of the development as portable Internet requests for paid job for brainy handsets as a opening to the market worth of most industries.
Recently, Nokia advertised the effects present, the first quarter of this year Nokia portable handset sales in China last year declined by 14.8%%. As ruler of the world's handset manufacturers, Nokia has been the purpose transferred to the paddock of portable Internet development, presentations the 3G portable Internet tide-induced. Recently, another oversized Cisco will in addition be a way through fusions and acquisitions into the paddock of brainy handset manufacturers.
3G mobile Internet-induced tide has been the traditional phone companies have an enormous threat, if the strategy does not seek corporate restructuring might be discarded by the industry. At the moment, Dell, Cisco, Apple, Google, Microsoft and other giants are involved in the manufacture of smart phones, is for the domestic mobile phone brand, and now fell into a heavy siege.
Provide an possibility for 3G alternatively of the security
As a result of the previous rounds of bidding for mobile operators, the domestic mobile phone manufacturers with a "small boat U-turn" of the advantages and become a well-deserved winner, the overall China-made mobile phones will be high-profile debut of the 3G in the future competition, and a virtual monopoly before Domestic mobile phone market, foreign brands will suffer from domestic brands in terms of technology, products and prices on the full range of challenges. As if, in the 3G before, we have a chance.
Among them, the household wireless telephone emblem of high-profile attention. In the preceding operators of the tender "Running out of Time", the household wireless telephone to get a substantial share. It is described that in China the second around of TD wireless telephone tender, ZTE, Samsung Electronics, Qualcomm and Amoi new mail the peak four ranks. Among them, ZTE won the tender 61,000, more than the number of TD wireless telephone tender 30% of the entire, live at the biggest market share.
In item, the foreign brand labels and are in addition not keen to peace in the 3G market. Domestic clients of brand label dedication supported on long-term, for an internationally renowned brand label views frontwards to the future with 3G. According to the Internet client examine center, "2008-2009 China brand label portable handset market examine survey" written knowledge presentations that the worry of most Chinese users of 3G portable handsets, Nokia is still prominent, the fraction afraid about more than 50 percentage points, chased by Sony Ericsson, Samsung, Motorola and other global brand. Based on the agreeing future market, the global brand label did not unwind in the step of 3G.
It is comprehended that characteristics of the 3G Samsung portable handsets new portable handset will be started by the end of May early June. Another portable handset oversized LG, is the most fresh high-profile foreign brand labels in the family, will launch this year its 25 3G yield, comprehensive reporting of TD-SCDMA, WCDMA, CDMA2000 three networks. 3G incurable stage in the market was about to commence large-screen battle.
In the 3G before, foreign and domestic brands have the opportunity. Although the domestic mobile phone brand is still the need for precipitation, but as long as their technologies, products, and a breakthrough in price, there is likely to catch up with foreign capital in the 3G era.
In supplement, China's present wireless telephone market, the occurrence of prevalent localized companies, some professionals accept as factual that the cabin will not last long, the future of China's wireless telephone or to self-innovation, and, at present, numerous localized companies currently in the 3G transition, coming back to the mainstream .
Overall, the 3G portable handset is still in the Warring States Period, who keeps the higher hand in order that it is too early. In augmentation to portable handset manufacturers to carry on examine and development in technical knowledge making many steps, it should be in people's client conduct and demand on the brain. Who in the future 3G enterprise roles to advance customer stickiness, to change the mainstream way of life, who can become a 3G champion, of course, this in addition is reliant on the operators and handset manufacturers to work together.
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