Being able to setup a performance-based, direct response marketing campaigns that will produce ten fold results is one of the hardest business functions today. Every CMO is asked to do more with less and the best answer to such hard challenges is "Tag IT"! This marketing software application sets up, manages, tracks, organizes and ensures that a direct response marketing campaign is not only ready to launch when needed, it cuts the time down from hours of tedious labor to literally minutes.
The 4 universal challenges a marketing practitioner must overcome when setting up a direct response marketing campaign are:
1) Prospects DENIED because a dead-end 800 number or the toll free number is not working;
2) Prospects MISDIRECTED to the wrong landing page because the wrong one was printed on the creative;
3) Invalid campaign performance measurement because multiple campaigns used the same 800 number or landing page when the intent was to have unique 800 numbers and landing pages; and
4) no tools to prevent 1,2, or 3 because the marketing professional has no control over the process of assigning 800#s, landing pages, coupon codes or affiliated codes.
Generally, a marketing channel administrator expends two to four hours sending e-mails and placing phone calls to call centers and the web group in order to set up one response channel. Tag IT automatically streamlines the workflow process by allowing marketing professional to become self reliant. No more e-mails, no more phone calls. In fact larger organizations with billion dollar marketing spend budgets have saved thousands of hours from the marketing department to the call center.
In some case there are hundreds of thousand of marketing spend dollars at stake, if not millions. Marketing people understand how critical it is to have the channel configured and aligned with the correct offer, script, coupon code, call-center, landing page, etc., etc.
In less than minute a marketing person can setup all their toll free 800 numbers, Landing pages / URLs and promo codes!
Tag IT has been unbundled from the Enterprise Application UQube.
In the past it took a marketing professional hours to set up a campaign...e.g. toll free 800 numbers, Landing Pages and Promo codes. Today with TagIT it takes seconds.
About the Author:
Upper Quadrant is offering a free 30 day trial of their direct response marketing and setup software for direct response marketing professionals UQube TagIT
Get all the information and photos:: http://coringa.info/business/direct-response-marketing-departments-track-manage-measure-and-optimized-800-numbers-toll-free-numbers-landing-pages-urls-and-promo-codes-with-uqube-tagit-the-marketing-software-application-that
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