Online reputation management or to put it another way, the art of making sure that bad news gets buried and lots of lovely good news rises to the top and masks the bad.
Although it began as a method for the rich and the famous to hide their personal or embarrassing goings on, it's becoming more and more common among not so rich or famous.
It is increasingly normal these days to "Google" a new partner, business associate, colleague etc and as such if you are not careful you can soon find your reputation tainted through no fault of your own.
In these enlightened times, the net is alive with information and with the rise in popularity of the blogging, face book etc it is now easier than ever for any disgruntled client, customer, lover, journalist to paint a less that savoury picture of you.
This is where the services of a top search engine optimisation company (such as ourselves) come in. In some instances, we can completely remove some of the harmful information from the listing, but this is very difficult to achieve. We then basically create mountains of better, more complementary information such as blogs, websites, content etc. and promote it up the search engine results rankings so that it pushes the harmful stuff down into the depths of nowhere.
This has the effect of pushing the unwanted material down the rankings onto the second or third page where it will do less harm to your reputation, as the complementary material moves up to the top page.
If you search "Kate Moss" in Google you will see that she has recently had this technique employed on her name as the first results page is filled with complementary information about her and you will have to dig a bit deeper to find anything that doesn't sing her praises, whereas if the results were sorted completely naturally, the events from recent news stories would be at the top.
Bad news travels much further and faster than good news, everyone knows that, and Google is no different, so it is essential to have good information about yourself out there, ready for if this ever happens to you, or as a precautionary measure.
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Deeho search engine optimisation are top providers of online reputation management
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