Every blogger wants to have a lot of readers for their blog. No one wants to be writing without an audience. It's human nature to always want more, and this is true with blog subscribers and visitors. For bloggers, one of the best ways to promote your site is to use social media and social networking sites.
There are many different ways you can market your website with social media (content development, joining groups for exchanging votes, etc.) but one that has been proven to work when used properly is placing social media icons and voting buttons on your blog.
By placing a voting button on your site you are encouraging visitors to vote for you (think of it as a friendly reminder) and you're making it quick and easy for them to vote. Simply reminding visitors that they can vote for you will help to increase the number of votes that you get.
Common Mistakes When Using Social Media Icons/Buttons
Because voting buttons and icons have potential to send more traffic, and because it is an easy change, many bloggers wind up going overboard. You've probably seen a number of blogs that have tons and tons of voting buttons.
This is a bad approach to take. Too many icons and buttons will leave you with a very cluttered blog that isn't easily readable, and it will be distracting to readers. Additionally, this approach tends to result in votes that are spread out over a large number of social media sites, which will usually produce poor results.
Say you are using 30 different buttons or icons on your site, and each one of them gets one vote from a reader. If this is the case, you will see very little traffic from those social media sites, because it takes more votes to make a difference. But if you were to have 5 buttons/icons and you got 30 total votes, that would be an average of 6 votes per button, which might be enough to get some traffic.
By using fewer icons/buttons you can indicate to visitors which social media sites are the most important ones for you. If you're using too many buttons it can be confusing and they have no idea where you would most like to receive the votes.
Do's for Using Social Media Voting Buttons
Place only a small number of social media voting buttons on your blog, I recommend 2 or 3. Carefully chose the social media sites based on fit with your audience, as well as their potential to send traffic to your site.
For most blogs, especially those with smaller audiences, it is not a good idea to only target the major social media sites like Digg and Reddit. You're more likely to have success with smaller social media sites, so try to find a niche site that you can target in addition to a major site.
Some blogs will have audience that consist largely of people that do not use social media. If this is the case for you, consider using your blog to inform your readers about a particular social media site, how they can use it, and how they can vote for you.
About the Author:
Steven Snell is runs a blog, Traffikd, that covers social media and internet marketing. If you're looking for some great social media voting icons to use on your blog, see Steven's list at Traffikd.
Get all the information and photos:: http://coringa.info/internet/how-to-use-social-media-icons-on-your-blog
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