Corporate Transformation

As one of the world's leading social forecasters, Patricia Aburdene tracks how social change impacts business. She's been working with organizations and individuals for 25 years to make the most of social transformation.

The co-author of the bestselling book Megatrends 2000, Patricia has a new book out, a blueprint of the social and spiritual forces transforming the free-enterprise economy. This book, entitled Megatrends 2010: The Rise of Conscious Capitalism, reviews seven new trends that will change how we work, invest, and even live.

Patricia describes 'conscious capitalism' as a holistic vision of business in which consumers, investors, suppliers, managers, and visionary CEOs all play a role. More than a megatrend, it's also a self-organizing movement, with everyone trying to restore ethics, accountability and soulfulness.

In Patricia's newest book there is a chapter titled "Leading from the Middle." When we think of authority in business, we often think of the power of CEOs and company presidents. However, she reminds us of a kind of authority that is more spiritually based.

According to Patricia, this can be called 'moral authority', and in business it has as much value as traditional types of authority. How does one lead from the middle? A very important way is to live and breathe your gifts when you're at work. The influence you can wield this way is powerful, and that makes this a recognized style of leadership.

Consumers have a tremendous amount of power over the companies we dislike. We can take our values with us when we go shopping. As consumers, are we using our vote at the cash registers by choosing products that mirror our values and rejecting those that don't?

Patricia calls those who want to invest in a socially responsible way values-driven investors. While earning a return is important, they won't do it at the expense of their values. The United States has seen the growth of this movement since the '70s.

What is the future of the conscious capitalism? In the next five years, Patricia believes, conscious capitalism could grow from a minority culture to mainstream. Those of us who have walked the spiritual path are finally learning the power of prosperity, which is being extended out into the business world. It's time for us to align our products and investments with our values, and to bring this into the marketplace.

Are social and spiritual forces transforming the free-enterprise economy? What is the future of conscious capitalism? Let megatrend forecaster Patricia Aburdene tell you more about this growing movement. Click here to listen to the Patricia Aburdene interview.

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