Put Social Media to work for you NOW. Ramona S., a Chicago REALTOR, noticed a significant buzz around the homebuyer tax credit. She decided to post a short comment on her Facebook wall about the tax credit inviting any questions be sent her way. She was shocked when, in less than 15 minutes, she received 10 requests for more information and 3 leads " one of which was from someone she didnt even know that was out of the area" which resulted in a referral.
I cant remember the last time I got 3 leads in one day " let alone 15 minutes! Ramona said.
The number one rule in marketing today is to provide information that the consumer is seeking.
There is so much information and things are moving so quickly, consumers are confused and need help navigating the rules. Who are they most likely to turn to for help? Someone who positions themselves as knowledgeable and with whom they have developed some sort of a relationship regardless of how remote.
Social Media gives you Social Proof.
What you know is important. But whats even more important is how many people know you. The old adage Its not what you know but who you know no longer applies. Using tools like twitter and Facebook, you can exponentially grow the number of people that know about you and what you do.
You Cannot " repeat: CANNOT! - sell on Social Media:
Social media is like a cocktail party. Your friends dont want to be hustled, sold, pressured or pitched. They DO want to talk about what interests them and whats important to them. Everyone wants to be well informed and on top of whats going on.
Some of our New Market Leaders were distracted by the actual information Ramona gave. Was she playing tax accountant? Was she misleading her audience by making too big of a deal of benefits of the tax credit? Those questions miss the point. By posting a note on the tax credit, Ramona was simply demonstrating her knowledge of the market and that she was plugged into the buzz. She subtly reminded her friends of her area of expertise and engaged them in a conversation around that expertise.
About the Author:
Looking for similar results? Do what Ramona did " attend a New Market Leaders teleseminar. Real Estate Marketing Results and download a *FREE* tele-class now for free Real Estate Marketing Results You Can count on to Restore Your Income
Get all the information and photos:: http://coringa.info/realestate/real-estate-marketing-agent-gets-three-leads-in-15-minutes
0 comments:
Post a Comment